Simple, transparent pricing
Pay for what you use. All plans include platform access and unlimited free integrations.
Starter
For individuals exploring customer intelligence with basic AI insights.
No credit card required
- Unlimited connections
- Synthetic audiences
- 2 simulation credits/month
Pro
For teams that need regular AI research and custom persona generation.
No credit card required
- Unlimited connections
- Custom synthetic audiences
- 100 simulation credits/month
- Team management
Enterprise
For organizations with high-volume research needs and data lake access.
Custom implementation available
- Unlimited connections
- Custom synthetic audiences
- Unlimited simulation credits
- API access
- Dedicated account manager
Compare all features
Everything you need to know about what's included in each plan
Features
Platform Access
Integrations & Connections


Simulation & Testing
Synthetic Personas & Simulation
Platform Support
Starter
Platform Access
Integrations & Connections


Simulation & Testing
Synthetic Personas & Simulation
Platform Support
Pricing FAQs
Have more questions? Check out our complete FAQs in the Knowledge Base, or contact sales to get the answer you're looking for.
Book a DemoYes! We believe everyone should have access to customer intelligence. The free tier lets you explore the platform and run basic simulations. Only upgrade when you need more credits or advanced features.
Each credit runs one simulation or generates one AI report. Think of it like testing your ideas against real customer behavior before you invest time and money building. Credits reset monthly and don't roll over.
Yes! We never charge for connections because your customer data is everywhere. The value is in the AI analysis and simulations, not in connecting your platforms. Connect as many sources as you need.
Yes! Switch anytime without losing your data, integrations, or historical insights. Upgrades take effect immediately, downgrades at the end of your billing cycle. No setup fees or penalties.
Buy additional credits anytime as add-ons. The more you buy, the cheaper per credit. Perfect for one-off projects or seasonal spikes without committing to a higher tier.
Yes! Get 30% off when you pay annually. Pro is only $38/month when paid yearly versus $54 monthly. It's our way of rewarding commitment while you build long-term customer intelligence.
"Combining real customer data with synthetic personas for testing - this is the future of customer intelligence."

Ready to stop guessing and start knowing your customers?
Connect customer conversations, create synthetic personas, and simulate before you launch.